
Get close to Abby
In a team of four, we developed a concept for Abby Museum in Kortrijk to transform visitors from passive observers into active participants and creators. The goal was to lower the barrier for people to use the museum’s open spaces, like the Salon and Atelier, to meet, connect, organize their own events, and contribute ideas that shape Abby’s cultural programme
Code x Branding & Experience Design
Jun 17, 2025
In the second year of my study in Devine, I explored my first client project for the course of Integration 4 which is held at the end of the second semester.
In response to Abby Museum’s briefing and in a team of 4 deviners, I contributed to a concept and digital touchpoint that makes the museum’s “City Living” feel approachable and participatory. The project connects online and offline moments through a coherent narrative and interaction design, lowering the barrier for people to actively engage with Abby’s open places, like Atelier and Salon.
Want to get introduced to the Get Close to Abby Concept?
Want to know more how this project came to live?
Find the project microsite at Behance.
Want to visit the final concept website?
Visit one of following links:
GitHub
Concept Website


